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“MAGICAL U is a simple yet powerful way to help your child both understand and manage their emotions, and help them to live a happier, more fulfilling life”






Give children the most valuable gifts they can ever receive


Read more


“MAGICAL U is a simple yet powerful way to help your child both understand and manage their emotions, and help them to live a happier, more fulfilling life” 

Give children the most valuable gifts they can ever receive


Read more




"Emotions can be like waves - we can’t stop them from coming but we can teach our children how to ride them"

Anna Kelley


Magical U will...

  • Help children recognise negative emotions with opportunity to investigate them through play

  • Help your child name, accept and understand their emotions 

  • Promote communication and compassion between adult and child

  • Replace punishment or scolding with understanding and empowered choice

  • Release judgment and frustration and the need to express negative emotions through challenging behaviour

  • Support your child’s ability to problem-solve and adapt to new situations

  • Increase your child’s self-confidence and their ability to focus, learn and grow as happy, well balanced individuals.

See how it works in this short video explainer

Watch this short video to learn more about how Magical U works, using a simple but highly effective game of cards



What people are saying about Magical U...

See the latest posts from the
Magical U Community

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and get a double dose of emotional inspiration

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The science behind Magical U

Magical U is based on negative effects of subconscious programming.

Let’s define subconscious programming “…the part of your mind that notices and
remembers information when you are not actively trying to do so, and influences your
behaviour even though you do not realise it”.

Here is an example:

 A 7-year-old boy is happily playing, when suddenly he hears his parents quarrelling in the next room. He goes to stop them arguing, sees his Mum crying and wants to make her feel better.
However, his dad says ‘it’s none of your business’ and to ‘buck up and go and play’. The little boy is left with his pain, feeling helpless, confused and alone.  Not knowing how to deal with this he ‘bucks up’ by suppressing his emotions. The next time a similar situation happens he remembers his Dad’s words and withdraws, pretending not to feel the pain. A behaviour pattern is being formed.

Now he begins to feel unworthy, helpless and guilty. Once again, he buries his emotions and ‘bucks up,’ believing his emotions are not appropriate and should not be expressed.

Over time these suppressed emotions can create limiting beliefs and negative behaviour responses of ‘not good enough,’ ‘not wanted’, ‘unimportant’ and even the blaming self.

Playing Magical U allows parents and professionals to address these situations in the early stages before they become entrenched and more complicated in later years. When addressed through play, negative emotions and behaviour patterns become adventures of choice, empowerment and fun. 

Covid Challenges and Magical U

Coronavirus is profoundly affecting life around the globe. Isolation, contact restrictions and economic shutdown impose a complete change to the psychosocial environment. These measures have the potential to significantly threaten the mental health of children and adolescents.

Even though the current crisis brings opportunities for personal growth and family cohesion, disadvantages can outweigh the benefits. Anxiety, lack of peer contact and reduced opportunities for sports and stress regulation are main concerns. Not to mention increased risk for parental mental illness, domestic violence and child maltreatment.

Magical U is the perfect game for families to play and release the tensions of the day and bring clarity to challenging situations.

Our children are our future – don’t they deserve the very best now?
Magical U can help You help them create this gift for themselves.


I’ve gone from feeling stressed out and overwhelmed to loving the life I live.
This programme has changed my life and the lives of those around me.

I feel like I now connect better with my children - and they enjoy happier, healthy lives.


See all of our programmes in the Magical U4You Online Retail Shop

All of our products are available to the public and priced in multiple local currencies

Meet the minds behind Magical U

Jaz Goven

Founder & Guardian of Magical U

With over 25 years’ experience as a therapist, trainer and mindfulness expert, Jaz will guide you through each step of the Magical U programme with passion, inspiration and care. She believes everyone is on a path to emotional enhancement, and sometimes just need a little nudge in the right direction 

Jeanne Tan 

Practitioner & Gold Trainer - Malaysia

Helping others discover their true selves is Jeanne's passion. Her light-hearted approach to emotional; health gives this serious subject a playful twist. Jeanne is the friend you never knew you needed on your journey to emotional stability and change

See more about the Accredited Magical U teams 
around the world

Meet the Bali team here
See the full calendar of events here